How To Use 6 Key Marketing Channels To Communicate Effectively

Develop Clear And Consistent Communications

Clear communications mean your business keeps it's messaging consistent throughout all of the information you share with your audience. This reflects upon your brand, reputation, and the authority you have within your industry.

Your messaging also shows your audience how and why your company is unique and why they should choose you over others.

Keep The Results You Want In Mind

The results you are looking for from your communications may be specific to who you are trying to target and any Key Performance Indicators (KPIs) your company has set. Your brand messaging helps lead engagement with your company as well as increased awareness of your brand.

6 Key Marketing Channels

Some key marketing channels you should take advantage of to grow your business effectively are shown below:

• Email marketing

• Social media

• Advertising

• Search Engine Optimisation (SEO)

• Word of mouth

• Website

Considering the channels you use to communicate with your audience can help them engage with your company leading to a sale. You don’t have to use every channel to communicate with your potential customers. Be selective but choose the right channels for you and your audience.

Be Effective With Your Time

Think about how your customers like to receive information about companies they want to buy from. Time is precious, so choose channels you know you can utilise well, and your customers are using. These channels are some of the touchpoints your target audience will interact with before considering purchasing from your business.

Dr. Jeffrey Lant, developed the concept of “The rule of 7” this states that you must “touch” a prospect 7 times before they become aware of your product or service and take action.

This means the more your business appears to the potential customer the more likely they are to interact with your business using that “touchpoint” which leads to a higher chance of a sale.

Develop Your Key Messaging

Now you have chosen which channels you are using to communicate with your audience, think about the key messages you want them to receive. The conversation that you have with your audience directly impacts the knowledge about your business.

• Write down your key messages, so you have them to refer to.

• Think about how you can integrate these into your communications.

• Have a Call To Action(CTA) in your communications to encourage interactions with your business.

3 Takeaways From This Blog:

1. Communications with your audience should show them how and why your company is unique

2. Choose marketing channels to communicate with your audience that they use, and you are knowledgeable about.

3. Use your time effectively by making sure you have your key messages integrated within all communications.

My Marketing Button is an online platform dedicated to effective marketing planning. On your My Marketing Button dashboard you can clearly see how you can utilise your channels with clear, specific communications which will directly impact your sales and awareness of your brand. Contact us to book a free discovery video call.