How Can Sales & Marketing Work In Collaboration To Grow Your Business?
You might think that sales and marketing are very different things, so why should we use marketing to influence our sales? Marketing offers an opportunity to gain insight into the customers you are trying to reach. Not only that, but how you should target your customers, communicate with them and the key messages you should use to promote your brand.
What Is The Overlap Between Sales & Marketing?
Sales is the exchange of your business offering product, commodity, service, or delivery for money. The process of selling is understanding what the customer wants and how your company can help the customer.
You may be suprised to read that this is actually one of 12 key elements of marketing; it is customer research. Your company can use this information you have gathered by listening, to meet the needs of your customer, rather than relying on persuasion to get them to purchase your product.
Consequently, marketing is highly influential when it comes to sales. The information that is gathered from marketing, data, information, and analytics, can all be fed into sales to gain a better perspective when promoting your company’s offering. Knowledge about your customer wants and needs can help you to develop your company’s sales technique. Then you can improve staff training and the messaging your customers receive.
Not only that, but learning more about your customer will aid your segmentation of your target audience. Identifying who your different customers are will help you to understand opportunities you might not be taking advantage of, giving your business the opportunity to use resources more effectively to gain higher sales.
Collaboration Between Sales & Marketing Is Key
Ensuring there is collaboration between sales and marketing is key to increasing sales within your business and ultimately growing as a company. Your marketing activities help you to understand your customers in more detail so you can target and communicate with them more effectively, whilst your sales team aims to listen and meet the customers needs.
Remember, people buy from people. It is the people within you company which sell to your customers. As your company grows, marketing and sales information about your customers will too. Make sure that within your company you have a clear line of communication, so that this information is shared throughout the company, which will help you stay on top of your game.
Key takeaways:
Sales can be increased by using marketing to target customers more effectively.
Understand how best to communicate with your customers so they can find out more about your company and offering.
Your customers needs and wants are constantly evolving. Listen to this information and share it throughout your organisation.
My Marketing Button empowers your Sales and Marketing functions to work together on 12 key marketing processes, some of which have been touched upon in this blog. To find out how, why not book a demo or sign up for free today?