2022 Marketing Planning

Do you need to get your ducks in a row ready for 2022?  Starting your marketing planning now will be really beneficial as the year end can be a challenging and busy time both in business and personally. Read on for our handy 10 step guide...

Are You on Target to Achieve Your Goals?

Planning your marketing activities and how you are going to reach your marketing goals by the end of the year can help you re-evaluate where you are now. Are you on target? Now is the time to be honest with yourself. If your behind on your targets, there is still time to turn things around. Equally, if you are on track, you might want to update your goals to align with where your business is at currently.

Here is a 10-Step Guide to Help You Plan for 2022:

  1. Stop and look at where you are.

  2. What have you achieved so far this year? What went well what didn’t?

  3. Reflect on your plans. Are your plans the same as at the start of the year?

  4. How much time do you have to spend on your marketing activities?

  5. What marketing activities do you need to do to achieve your targets?

  6. Can you reuse any marketing materials that you have already produced?

  7. Assign tasks to suitable team members.

  8. Implement marketing activities into your weekly plan.

  9. Track your progress to achieving your targets.

  10. Celebrate your success!

Be Ready to Adapt Your Plan

Lots of thing happen over the year which can change our plans. If this happens to you, don’t be disheartened. Plans are adaptable and are meant to grow and evolve as time goes on. A well thought out strategy will enable you to achieve your targets no matter what is thrown your way.

Empower Your Team

Whether you are an entrepreneur or part of a larger team the people within your organisation help the business to grow and develop. Without the people within the organisation, the business is just an idea. Empowering the people within your business to make decisions and use their initiative creates an effective team culture and prepares them to tackle challenges that may present themselves. Not only that, but having support available when times get hard, gives you piece of mind. Remember to celebrate your achievements to make the entire process more enjoyable and remind yourself that all your hard work is worth it.


So, take some time out of your busy schedule and find out where you and your business stand right now. Refreshing your planning and looking at your journey can be extremely helpful to understand where you are right now. It might even lead to new and more exciting goals to achieve or a reality check to get you back on track. Good luck planning!

If you need help with your marketing planning, we have a marketing planning framework which is backed up with the button methodology which supports businesses with their planning.

Our online marketing strategy platform encompasses all of this and makes marketing planning really straightforward. Why not start today with a 7 day free trial?