Create A Great Marketing Plan For 2022

Have you got your ducks in a row for 2022?  If not, why not get cracking with your marketing planning now? Read on for our handy 10 step guide...

What Are Your Goals?

Taking time out to define your short and long-term goals really helps you to focus your marketing efforts and keep your team motivated.

Once you have defined your goals, start planning your marketing activities and define how you are going to reach your marketing goals by the end of the year.

Plan regular reviews to ask: are you on target? We recommend reviewing progress at least once a quarter, but it might be more frequent. This is the time to be honest with yourself. If you are behind on your targets, there is still time to turn things around. Equally, if you are on track, you might want to update your goals to align with where your business is at.

Here is a 10-Step Guide to Help You Plan Ahead:

  1. Stop and look at where you are.

  2. What did you achieve last year? What went well what didn’t?

  3. Reflect on your plans. Did you make any changes last year? If so why?

  4. How much time do you have to spend on your marketing activities?

  5. What marketing activities do you need to do to achieve your targets?

  6. Can you reuse any marketing materials that you have already produced?

  7. Assign tasks to suitable team members.

  8. Implement marketing activities into your weekly plan.

  9. Track your progress towards achieving your targets.

  10. Celebrate your success!

Be Ready to Adapt Your Plan

Lots of thing happen over the year which can change our plans. If this happens to you, don’t be disheartened. Plans are adaptable and are meant to grow and evolve as time goes on. A well thought out strategy will enable you to achieve your targets no matter what is thrown your way.

Empower Your Team

Whether you are an entrepreneur or part of a larger team the people within your organisation help the business to grow and develop. Without the people within the organisation, the business is just an idea. Empowering the people within your business to make decisions and use their initiative creates an effective team culture and prepares them to tackle challenges that may present themselves. Not only that, but having support available when times get hard, gives you piece of mind. Remember to celebrate your achievements to make the entire process more enjoyable and remind yourself that all your hard work is worth it.


So, take some time out of your busy schedule and find out where you and your business stand right now. Refreshing your planning and looking at your journey can be extremely helpful to understand where you are right now. It might even lead to new and more exciting goals to achieve or a reality check to get you back on track. Good luck planning!

If you need help with your marketing planning, our online marketing strategy platform encompasses all of this and makes marketing planning really straightforward. Why not start today with a 7 day free trial?